To boost your business in 2024 and revolutionize your online presence, you need a killer website. You might have put loads of time and effort into creating your business website, but if your website is not number one – on the first page of Google, it is definitely not getting seen by anyone.
The second and third pages of Google are typically the best places to hide dead things, so you definitely want to get your website on the first page of Google.
Here is how to revolutionize your online presence.
Integrate the Right Content
What is important is that you have the right copy, the right content, and the right value built on your website so that your website can grow and scale and move up in the rankings.
So, if your business website has been live for at least six to seven months and it hasn’t started to gain traction, then you need to take the time right now and get someone, such as an seo (search engine optimization) expert witness, look at your website and find out what needs to be done. Perhaps your website needs to be built on WordPress or something else.
It could also be that your website doesn’t have the information that Google and other search engines deem useful. The more useful your business website appears and the more value it gives, the more it will move up as it indexes.
You get the point – your business website is your number one marketing tool for your business.
Update Your Website
All of your paper ads, Facebook ads, and everything else that you do to attract eyes points back to your business website. Of course, there will be phone numbers where the potential prospects and customers can call you directly, but typically, it is 2024, which means that people are going to look at your website to validate you and your business.
Your trustworthiness depends on your website. If your website is cryptic and it is old or outdated – this is going to be an instant hint to your potential clients as that’s not acceptable anymore. Some old businesses haven’t changed their website in the last decade, which is not acceptable if you are trying to boost your online presence and grow your company.
An old or outdated website indicates a need for more dedication to expanding the products and services that your business is involved in.
It doesn’t matter how good you are internally – your website provides you with the number one opportunity to present your company well before someone loses interest and clicks off from your website to move to the next one.
The Takeaway
To revolutionize your online presence, you must ensure that your business website is relevant, informative, and updated. Everything that is displayed on your website needs to look up-to-date. Everything needs to react fast.
So, if your website is huge, your Google reviews need to be huge, too – because your prospects will first look at your website and then proceed to the reviews. You get one chance through everything that is on your website to make a good reputation, so you will want to make sure everything is on point.